The Marketing Week Career and Salary Survey 2022, which surveyed more than 4,400 UK marketing professionals to form a snapshot of marketers’ experiences, salaries, and career prospects, found that more than half of marketers were pondering a change of role, with 20.8% saying they were “definitely” looking for a change, while 36.1% were “considering” one.
Another finding from the survey indicates that companies may be fuelling the Great Resignation by predominantly hiring in new talent instead of investing in their existing talent: 40.1% of marketers said that their organisation’s approach to bridging the skills gap was to hire external talent, while only 21.3% said that their company was training existing staff.
Findings from Marketing Week’s Career and Salary Survey 2022 suggest that employers are contributing to the ‘Great Resignation’ by favouring the hiring of new talent over upskilling existing staff. Source: Marketing Week
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At Econsultancy’s second quarterly briefing of 2022, Econsultancy Director Richard Robinson highlighted that a potential antidote to the ‘Great Resignation’ is creating an organisational culture of learning. According to a June 2021 study by Amazon and Gallup, 61% of US workers say the opportunity to participate in an upskilling program is an “extremely” or “very” important factor in their decision to remain in their current role, while 48% of respondents said they were “extremely” or “very” likely to switch roles if their new employer offered upskilling opportunities. In other words, training and learning can be a major factor in turning the Great Resignation into a Great Retention.
How can organisations make upskilling and learning a part of their organisational culture, and in the process, offer as many opportunities to their employees as possible?
Robinson put this question to a panel of expert leaders from major organisations: Gayla Wright, Senior HR Business Partner at Specsavers; Steven Javor, Director of Ecommerce – USA & Canada at Schneider Electric; and Ellie Norman, who spent four years as the Chief Marketing Officer at Formula One. Here is some of the advice they shared for how to create a learning culture within an organisation, including the importance of leadership involvement, setting aside time to learn, and ways to identify a ‘growth mindset’ in job candidates.