From YouTube to video-on-demand (VOD) stores, it's clear that video content has a place in learning, entertainment, and e-commerce, as many creators make substantial money selling tutorials on topics like photography, business, and even unique areas. Income gardening, romance and nail art. Videos make a lot of sense for aspiring online entrepreneurs: it's easy to start a website to sell them; all you need is a topic you're passionate about; most people can learn how to make high-quality videos to post sales. What's more, you don't need to know everything about a topic to be considered an expert; that's what research is for! So whether you want to teach people about cryptocurrency, storytelling, or customer success management, we're here to help you learn how to sell videos online.
In this article, we'll explore the most important best practices to follow when learning how to sell video online. Plus, we'll walk you through other tips to guide you through the process of creating a video, getting it online, and marketing it to online customers. Finally, we'll cover the best tools for selling video online, from full- fledged ecommerce platforms to modules just for building video-selling websites.
Read on to get started!
How to Sell Video Online: Best Practices and Steps
For all promising online businesses, wise follows the path of its predecessors. That means seeing what works and what doesn't. Armed with this information, we were able to build a step-by-step guide on how to sell video online the right way. Check out the best practices below to ensure you avoid any issues along the way.
Figure out a niche that appeals to you (and doesn't have much competition)
It's possible to create a website that sells a wide range of video themes, but it's more of a creative marketplace that's been dominated by the likes of Udemy, Lynda.com, and some premium YouTube channels.
Not only will an overly broad selection of topics make your video marketing more difficult, but you'll also be competing with more content creators. The best thing to do is to choose a niche market. Not only that, but you should try to narrow your niche down to specific, unique, and growth potential areas.
In short, you want something that has some kind of demand (learning magic with animals sounds like a good niche, but how many people are interested?) a content creator or two, or there are improvements Space? )
For research, create a list of topics that resonate with you. Start with the skills you already have, even if some of them seem silly or too simple. For example, I have skills in technical writing, blogging, video production, photography, biking, gardening, camping and rock climbing.
Next, we need to expand this list with the topics we actually need. This step also introduces topics you might be interested in but haven't considered before.
Check out these sites to see which email list themes are already having some kind of success online:
Filter the categories on these sites to focus more on specific niches rather than the general "business" or "health" categories.
My searches brought me to areas such as no-code development, freelancing, landscape photography, bread baking, meditation, job interviews, public speaking, all areas of e-commerce, many specific business software topics and social media advertising, all of which All are my interests or professional skills.
Add these to the list, remember that to make an online video course, you can't fully understand a topic; you will eventually research and understand the topic.
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Develop a competition-based content strategy
Next, you need to develop a content strategy by building your online content.
To fix this, open some of the current courses on the topic (on sites like Udemy or Lynda.com). You can look at the prices to see if you can make yourself more competitive, but the main goal here is to look at reviews, ratings, and what's on offer.
Are some reviews below 4.5? If so, there is room for improvement. I consider myself an expert WooCommerce, so seeing an average rating of 4.4 shows that I can beat that particular content creator. You can also expand the content to provide more than 10.5 hours or break it down into more lectures.
Another way to stand out is to focus on a specific level of experience, such as offering courses for intermediates if the only courses available are for beginners.
What's more important is the review itself. Click on a course's details to see what past learners have said about certain courses in your desired niche.
Both good and bad reviews are often criticized, so jot them down and consider crafting your course with those missing elements. For example, there is a comment below on the WooCommerce category stating that the course owner does not answer questions. Well, if you've run a similar course but with great user support, you've found a great way to stand out!
It's also important to go through the syllabus, asking other questions like "Are they missing necessary chapters?" or "Can this use similar real-world examples", or "Can I go beyond the basics? - like marketing an online store rather than just building one."
When you ask these questions, create an outline for all of your course content. In that table, make headings for all sections, include information about the format you want to use, and make notes about how you will improve what your competitors already offer. Also write out scripts for each section, as well as any extras you might make, such as worksheets, visual aids, or quizzes.
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Produce your videos with high-quality yet affordable equipment and software
Making your videos isn't easy, but in today's world, you have plenty of affordable tools and resources to make your own. Best-selling video courses often offer value, uniqueness, and high-quality content. There's no need to go out and spend thousands of dollars on cameras and editing equipment, but knowing the basics of video production is critical.
Here are some quick tips:
If you have no video production experience at all, consider hiring or at least consulting a professional.
You will need a camera, microphone, good lighting and editing software.
Start with the best camera you can get your hands on. That could be a smartphone. Research cheap lighting enhancements and get a smartphone tripod. If your trial run didn't work out well, consider upgrading your phone, or look for a reasonably priced consumer DSLR.
Buy an inexpensive microphone that produces high-quality audio. Some examples include the Blue Snowball or one of the small tabletop microphones from Samson or Finine. If you really want to splurge and get the best audio, check out the Zoom and Shure microphones.
Consider professional but free editing software like Davinci Resolve, Blender and iMovie. If you stick to the mobile interface, check out editing apps like Quik and Adobe Premiere Rush.
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Build an online store to sell videos
Your online store is where you display course content, develop pricing plans, and collect payments from customers.
Fortunately, there are many e-commerce platforms with low monthly subscriptions and nifty design tools for non-developers.
For complete control of your online store and to create attractive product pages to manage your online courses, consider Shopify. There are even many apps like Courses with Shopify to generate online videos for selling, tracking course completion and interface for managing course catalogs.
app store shopify
As an alternative, there are many platforms dedicated to selling videos online. Rather than starting with templates for any kind of online store, the following platforms focus on helping you sell online courses, videos, and other digital content.
Take a look below to find out what works best for you.
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The Best Platforms to Sell Videos Online
The following tools are all-in-one video sales platforms. Therefore, you may not have the same control over the design and functionality as you would with platforms like Shopify , but they're great for those with no web development experience. We even like more advanced users who just want all the right video selling tools already included in one package.
Here are our favorite options:
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The 10D Embossed Stainless Steel Checkout Page platform provides a wonderful interface for setting up a website, online sales portal and payment plan for your video in under 10 minutes. You can set up subscriptions, digital downloads, and various other payment plans to help your students access content. You can also use this platform with you on WordPress, YouTube, Facebook and Wix.
Try - Shopify