At the end of the trial, send a targeted email to each group: Referrers get discounts to incentivize upgrades Passive satisfied, get a longer free trial Critics received a thank you note The key to customer retention with this strategy is to provide specific value to passives and supporters, who are more likely to be influenced by additional actions to convert and buy. NPS works well at this point because the company knows which customers to target and provides value to each group. Ultimately, consumers get a better experience, and would even say it was a turning point.
Those customers could have left, but the company's extra moves kept them interested and ultimately more revenue for the company. 4. Activate Activation is the second most important part of the customer journey, ensuring that customers have the best experience with the product in their first few days. Activation sms marketing service further affects the growth potential of a SaaS business, as the sooner customers understand and accept the product, the longer it will be used. NPS is also a great tool for facilitating customer activation. If the