You can decide to include a subset of your products in one feed and exclude them from the main feed, or set up a feed primarily for selling products. We've covered what you need to set up a Google Shopping feed before, but in summary, you'll need to set up an XML feed, CSV file, or Google Sheet with the following information about your products: Google Shopping Properties Basic Properties Google Properties Notes Products The category google accepts multiple values here. Bing expects a singular value here, and treats comma-separated values as a single value.
This means that when setting up auto-targeting in Bing Ads, you must match a comma-separated string exactly. Attached Image Link Unique Product Identifier Google Attribute Notes Input Merchants using Bing-Format for Catalog files do not use this attribute. Availability and Price Google Properties Notes Availability Google's values are "in stock", "available to order", "out of stock", "pre-order". Identifier Presence Tax & Shipping Google Properties Notes Tax Shipping Fax List Shipping Weight Unit Price Google Properties Notes If you only want to submit standard product information, you only need the main feed. If you'd like to submit special offers, you can set up a Google Shopping promotions feed. The primary feed is used to add or remove product data, determine language and country targeting, and configure rules for your product data.
The primary feed is also the only feed type that can add or remove products. A new feature that we can take advantage of now is supplemental feeds. What is a Merchant Center supplemental feed? The purpose of the Merchant Center supplemental feed is to provide additional data that can be linked to existing product data in your main feed. You cannot add or delete products using supplemental feeds: they exist so that you can update existing product data and provide additional information to one or all of your primary feeds. The Supplemental Feed has replaced the Online Inventory Update Feed and Test Feed, which can no longer be created, but can still be used if set.