Statement is that they look at how a site deals brazil phone number list with a given topic from an "Authority" perspective. As in, “we've learned that sites that demonstrate authority and expertise on a topic…” in other words, google thinks topically. Part of that is looking at how a site handles a given topic. How the site deals with a topic as a whole. Considering we're talking about 'profiling', that makes a lot of sense. Google is not just trying to determine if a page per se is authoritative, but if the site can be relied upon when it comes to a given topic. As brazil phone number list a result, it would make perfect sense to focus on one topic, let google see how authoritative you are on that topic, and then branch out into other areas from there, because google will view you as "Less liable to publish false or misleading information…” that's not to say that I recommend that you write a series of authoritative
Content on a given topic and then do whatever brazil phone number list you want. I think google will revoke your "Authority" soon enough when releasing future updates. Instead, I suggest writing in clusters so that google can determine that you have authority on one topic and let that authority apply to other topics you write about. Instead of sporadically covering one topic and then another, write in clusters to develop topical authority that can be applied to a single article you can write (that is, of course, if said content is relevant for your site).I really think it needs to be done at the sub-theme level. This means that it would not be enough to write about “seo” in general brazil phone number list as a topical group. Rather, you should focus on a specific sub-topic of seo and take it from there. Write a ton on featured snippets.
link building, or any other subtopic you choose, because brazil phone number list I see authority coming mostly at the subtopic level. Don't hang on heredoc, I think the idea of the “authority profile” is both interesting and powerful (obviously). That said, it's not the only thing going on and could apply to different types of sites in different ways. Think of a news site, they don't have a news aggregation in the traditional sense, as they cover a wide range of content that brazil phone number list is constantly growing and falling in and out of relevance. Obviously, the approach I outlined above.