Billion were invested in digital advertising in , an increase of % compared to . And this growth should be even greater in the coming years, reaching BRL billion in worldwide. Why is it better to advertise through programmatic marketing? Programmatic marketing offers a number of advantages and benefits compared to the traditional advertising model. There are many points that we could list here, but we summarize the main ones below: Efficiency and scale With programmatic marketing, organizations can buy and display ads in real time, which allows for faster and more efficient delivery.
In addition, it allows companies to reach large audiences in a more scalable way. Transparency in metrics This technology provides detailed information about the performance of ads, including the number of views, impressions and data on how the audience interacted with the ad. This allows companies to adjust their advertising whatsapp mobile number list strategy according to the results, thus avoiding wasted media budget. High segmentation power Programmatic marketing allows brands to target their ads to reach the right audience based on demographics, behaviors and other relevant information. As a result, the creatives are designed in a personalized way, aiming to speak to each audience in a more relevant way.
Saving time and resources of buying and serving ads, which can save companies time and resources that previously depended on lengthy negotiations and large teams to do so. In short, compared to the traditional advertising model, programmatic marketing offers more accurate, efficient and scalable ad delivery, as well as providing valuable insights to help companies adjust their strategy. Programmatic Marketing in DOOH DOOH gives marketers the ability to deliver more contextual advertising by taking into account the surrounding environment, local community, nearby businesses, and more. Digital screens blend into the real world, offering powerful ways to reach consumers on a daily basis.